I'm Tyler Ford from Tucson, AZ

Real Estate Entrepreneur

I am NOT a real estate "guru" just a normal real estate investor guy that got tired of wasting money on direct mail, pay per click advertising and bandit signs. 


So I revamped my business to a low cost per lead, low cost per deal business model.


I now generate enough leads to do 1 to 3 deals a month at a very low cost. 

I was about to throw in the towel.

After nearly a quarter-century in the real estate business, I was frustrated and fed up. The market was being flooded by investors spending thousands (often many thousands) on marketing and lead generation, and it was just becoming more and more difficult to compete.


Direct mail postcards, bandit signs, and chasing deals in the MLS – methods which had once generated tons of motivated seller leads - just weren’t doing the trick. My cost-per-deal had risen to over two-grand, and my wife and I were struggling to make ends meet. 

Then I got ripped off by a trusted friend/contractor and the wind went out of my sails. 


Looking back, it was probably one of the best things that ever happened to me. I’d hired this guy (we’d been working together for a decade) to fix up a rehab home while I was out of town. I’d paid him in advance and loaded up a Home Depot card. 


When I returned, nothing had been done. And I never saw him again.


I’d fallen in love with real estate in college (my first deal was a foreclosure/flip right after graduation – I broke even), and still loved it. But sometimes it just seems that somebody’s trying to tell you something. I wondered if perhaps that was the case here, and it really bummed me out.


My wife suggested (strongly, I might add) that I take a step back, take a break, and clear my head.

The epiphany.

I’ve always been an outdoor fitness guy. Biking, running, swimming, hiking – you name it. I feel like my brain just works better when my heart rate is up, almost like the increased blood flow – combined with the fresh air of the great outdoors – helps to clear out some of the junk that’s accumulated in there. So I loaded up my bike and tent, hopped into my Subaru Outback, and went to the Sierra Nevada Mountains. 

There - alone beneath an almost cloudless California sky - I had my epiphany, and I followed it from the mountains to the Great Northwest, then back to Tucson and back to the drawing board.

I knew the real estate business wasn’t going to revert back to the “Good ole days,” and that there was nothing I could do to keep the Big Boys from spending their millions trying to corner the market and render us smaller investors obsolete or – if they had their way – extinct.


So I made a commitment to myself, there and then, that I was going to formulate a plan which would enable me to get low-cost leads, lower my cost-per-deal, and bring in enough motivated sellers to do one to three deals each and every month. No more rehabs and dealing with contractors. No more Home Depot. No more spending thousands on marketing. 


I wanted to fall in love with real estate again.


That was the plan. That’s what I did. In this book, I’m going to show you how.

What my 2-6-1 success formula is - and what it isn't. 

Part of what I love about real estate is making people happy. Really. That may seem cheesy or disingenuous, but there really is great satisfaction in helping someone sell a property quickly, to relieve some stress and put some cash in their pocket. 


So when I’m able to impart what I’ve learned (my coaching) to help others find happiness and fulfilment …well, that really fires me up. It’s the reason for RealEstatePumpkin.com. It’s the reason I wake up every morning excited to face the day. 


I’m NOT a real estate “Guru.” I’m an ordinary guy who loves real estate. It’s this love which has always motivated me to learn all I can about this crazy, constantly changing business, and it’s this love which inspires me to share those lessons. 


    I’m going to show you how – with hard work, persistence, and a little patience – you can create an asset that will feed you for life. I’m going to show you – step-by-step – how to create a pipeline of motivated seller leads at a ridiculously low cost-per-lead and cost-per-deal (I spend right at $300 per month to generate anywhere from $10,000 to $60,000 dollars in profit a month). I’m going to show you a concept which will – if you put in the time and work – generate a steady flow of leads 24/7, creating from the ember of your efforts a fire that’ll continue burning for as long as you fan the flames.


    Much of what you’ll learn may seem “geeky” – there’s lots of information about things like SEO, keywords, content, organic marketing and other words and terms which either didn’t exist or had completely different meanings just a few years ago. Have no fear. I’m as far from “techy” as you can get. I’ll teach it to you the same way I learned it (and which I believe is the best way to learn anything): through practical application. By just doing it.  


    What I won’t be teaching you is how to structure a deal. Or how to sell. Or which CRM to use. Or any of the myriad of “Get Rich Quick” schemes on which there are a ton of books already out there. 


    There aren’t any real estate trainings like this one. Well…I guess there is now.  


    Let’s get to work!

    Real Estate Investor and Real Estate Agent Training

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